Web Site Planning: Suggestions and Guidelines


When you're ready to begin considering a web site, there are a few things that you must do to prepare. Here's a short list:

Step 1: Write a Web Site Goals Statement

Where to begin? Start with a couple of obvious questions to stimulate the conversation:

  • What distinguishes your organization from the competition?
  • What is the mission/creed/purpose of your organization?
  • What role is the web site meant to play in the public image of your organization?
  • Can your company branding be translated to a web site?
  • How is your mission/creed/purpose relevant to the purpose of your web site?

See Example:

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